Automation in estate agencies often gets a bad reputation. Some agents worry it’s too impersonal, too complicated, or even that it might replace them. But that couldn’t be further from the truth.
In this article, we’ll debunk the most common myths around automation and explore how estate agent CRMs like Veco Plus are helping estate agencies become more efficient, more compliant, and more client-focused, without losing the human touch.
Myth 1: Automation Will Replace Estate Agents
Let’s get this one out of the way first. Automation isn’t coming for your job.
What it is doing is reducing repetitive admin so you can focus on winning instructions, delivering great service and building client relationships.
With Veco Plus’s Automate Plus feature, estate agents can automate tasks like compliance reminders, document requests, rent chasing, tenancy renewals and more. This will help free up your diary for the parts of the job you enjoy most.
Myth 2: Automation is Too Technical and Hard to Learn
No matter the size of your estate agency, change can feel daunting, especially when it involves new systems or processes. But the best estate agent CRM systems are built to be user-friendly and intuitive.
CRMs like Veco Plus are designed specifically for UK estate and letting agents, with customisable workflows for property management, lettings, renewals, and more. Plus, Veco offers free training and support to Veco subscribers to help your team get comfortable, fast.
Once set up, automation runs quietly in the background, reducing human error and making your agency run like clockwork. Now, who doesn’t want that?
Myth 3: Automation Makes the Client Experience Worse
We get it. You want to deliver the best client experience, and you’re worried that automation will make your service feel robotic and impersonal. However, it’s the opposite.
By automating routine communications, you ensure clients get timely, personalised messages and deliver a consistent experience across all touchpoints. With Veco Plus, you can automatically send:
These little touches build trust and consistency, helping your agency feel more personal, not less.
Myth 4: Automation is Only for Big Agencies
This couldn’t be further from the truth.
In fact, automation often helps smaller agencies the most, because it lets them scale without needing to grow their headcount. For small teams, automation acts like an extra pair of hands, handling back-office tasks while you focus on clients.
With Veco Plus’s scalable Automate Plus tools, you can do more with fewer resources, whether you’re managing 50 properties or 5,000.
Read our article about how to use automation to prevent rent arrears.
Myth 5: Automation Tools Are Expensive
Yes, there’s a cost to any tool. But the time savings alone will outweigh it. Think of automation as an investment that pays you back with:
Automation Isn’t Replacing You. It’s Multiplying You.
Automation doesn’t remove jobs, dehumanise service or overcomplicate property management. Estate agent CRM tools with automation are simple to use, highly personal, and purpose-built to support the way estate agents actually work.
By choosing an estate agent CRM like Veco Plus, you can automate the boring bits, reduce human error, and scale your agency, all without losing the personal service that makes you stand out from your competitors.
Ready to see how automation can work for your agency? Book a demo of Veco Plus and experience the difference.
